[Video] See How The Henry Ford Increased Web Visits by 12% ~ Dabedabeduu

[Video] See How The Henry Ford Increased Web Visits by 12%

Unknown On Jumat, 14 April 2017

See How The Henry Ford Increased Web Visits by 12%

The Henry Ford is an international destination and national historic landmark with a massive collection of artifacts from 300 years of American history. As part of the museum's goal to provide digital access to 95% of its artifacts online, The Henry Ford set out to consolidate data from 40+ disparate websites and microsites accumulated over 15 years into a single user experience.

The Henry Ford leveraged Sitefinity CMS to enable searchable, global access to digital images and videos of its vast collection of artifacts while improving the customer experience across its many websites, mobile apps, kiosks and floor exhibits. Since launching the site:

Website visits have increased 12%
Digital collections usage is up 155%
Referrals from social media are up more than 100%

With simplified site maintenance, the IT team can focus on innovation, not maintenance, and deliver the museum-going experience that visitors have come to expect. But don't take our word for it—watch this video to get the story straight from The Henry Ford.

>> Watch video

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The Progress Team

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